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Westcott hits different than other data platforms.
Work smarter, not harder, to streamline your workflow with AI-driven automated advertising, notifications and effortless monitoring across your entire music catalog.
SIGNALS ENGINE
Optimize and automate recurring ad spends
Our AI-driven signals engine analyzes stream data, social data and market signals to determine when to spend, who to spend it on, how much to spend, who to target, what interests to include, what ad platform to use, the destination of the campaign, what ad copy and creative to use and optimizes the ad while it runs.
SPIKE NOTIFICATIONS
Reduce declining streaming trends
Monitor and support 100% of your catalog 24/7. Take advantage of the moments of increased awareness that would otherwise be missed in order to drive incremental engagement across you all of the assets in your catalog in the long term.
SMART SPENDS
Increase vinyl, ticket and merchandise sales
Use real-time organic spike activity to inform when to spend and who you spend on to amplify sales across vinyl, merchandise or tickets.
BENEFITS
The power of a thousand marketers in your back pocket.
Get real-time spike alerts and launch ad buys across Meta to seize your moment and make it happen.
01
Identify Marketing Actions
Understand and track what causes organic moments — from viral TikTok videos, artist birthdays, sync placements, tour dates, new releases, playlist placement and similar artist releases
02
Automated Monitoring
Our system continuously monitors stream data and other relevant signals to identify trend spikes, learn about the most engaged audiences and create a comprehensive fan profile based on their interests and demographics
03
Smart Signals Engine
Our signals engine identifies what caused the spike, which platform it occurred on, where an artist and track is in its lifecycle and recommends how much to spend and who to target based on who is paying attention in the moment
04
Automatically Deploy Ad Buys
Our system compiles audience targets, interests, daily budget, copy and images and deploys an ad buy on Meta in real-time
05
Dynamically Generated Assets
Album artwork and ad copy is dynamically generated based on real-time insights
06
Optimized Ad Performance
Performance is monitored over the lifecycle of the campaign and spends are dynamically allocated across multiple channels based on CPC price and other indicators
ROSTER ANALYSIS
Turn missed moments into actionable insights.
Our Roster Analysis will identify a historical snapshot of organic activity across your entire catalog, informing you when to act and where to spend.
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