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Westcott hits different than other data platforms.

Work smarter, not harder, to streamline your workflow with AI-driven automated advertising, notifications and effortless monitoring across your entire music catalog.


We do right by humans and the planet.

Walker Construction Co. is committed to making a positive impact on local communities and the environment they are a part of.

Set it and forget it.

Get immediate notifications and take action across your entire catalog the second you get traction.


Optimize and automate recurring ad spends

Our AI-driven signals engine analyzes stream data, social data and market signals to determine when to spend, who to spend it on, how much to spend, who to target, what interests to include, what ad platform to use, the destination of the campaign, what ad copy and creative to use and optimizes the ad while it runs.


Reduce declining streaming trends

Monitor and support 100% of your catalog 24/7. Take advantage of the moments of increased awareness that would otherwise be missed in order to drive incremental engagement across you all of the assets in your catalog in the long term.


Increase vinyl, ticket and merchandise sales

Use real-time organic spike activity to inform when to spend and who you spend on to amplify sales across vinyl, merchandise or tickets.


We Plan, We Build,
We Deliver

We offer a comprehensive array of services, from the planning stage to post-construction facility management. You can count on the utmost professionalism in all that we do.


The power of a thousand marketers in your back pocket.

Get real-time spike alerts and launch ad buys across Meta to seize your moment and make it happen.


Identify Marketing Actions

Understand and track what causes organic moments — from viral TikTok videos, artist birthdays, sync placements, tour dates, new releases, playlist placement and similar artist releases


Automated Monitoring

Our system continuously monitors stream data and other relevant signals to identify trend spikes, learn about the most engaged audiences and create a comprehensive fan profile based on their interests and demographics


Smart Signals Engine

Our signals engine identifies what caused the spike, which platform it occurred on, where an artist and track is in its lifecycle and recommends how much to spend and who to target based on who is paying attention in the moment


Automatically Deploy Ad Buys

Our system compiles audience targets, interests, daily budget, copy and images and deploys an ad buy on Meta in real-time


Dynamically Generated Assets

Album artwork and ad copy is dynamically generated based on real-time insights


Optimized Ad Performance

Performance is monitored over the lifecycle of the campaign and spends are dynamically allocated across multiple channels based on CPC price and other indicators

Latest Projects


Silverstone Community Center 


234 Kingsway Road


Smith Park Botanical Gardens




Turn missed moments into actionable insights.

Our Roster Analysis will identify a historical snapshot of organic activity across your entire catalog, informing you when to act and where to spend.

© 2024 Westcott Multimedia  •  Terms of service

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